After setting up your Booking pages or Master pages, you'll need to share them with your prospects and Customers.  In this section, you will learn how to Personalize links with dynamic parameters.

Creating a Personalized link using URL parameters

Personalized links using URL parameters are Booking page links that contain Customer information and Booking form data. With Personalized links (URL parameters), prospects and Customers click on your Booking page link and pick a time, without having to provide any information that is already known to you. 

The Booking form can either be prepopulated with their details or skipped altogether. You can also add source tracking tags to personalized Booking page links, letting you analyze where your bookings come from.

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Personalized links using CRM record IDs

Personalized links using CRM record IDs can be either static or dynamic, but are most often used as dynamic links. In contrast to Personalized links (URL parameters), these links include a CRM record ID instead of actual Customer information. The record ID is used to retrieve Customer information from your CRM via an API.

Learn more about personalized links using CRM record IDs

Using Personalized links (URL parameters) in email marketing apps

You can use dynamic personalized links in any email marketing app that supports merge fields.

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Maximizing booking rates in marketing campaigns

When booking appointments is part of your lead generation or lead qualification marketing campaigns, it's important to optimize your booking rates.  

Learn more about maximizing booking rates in marketing campaigns