You can route your interactions by choosing conditions and deciding what your visitors should see next. Either create your next interaction as you route to it OR route to an interaction you've already created.
You can route to the next interaction in two different ways:
- Always route to specific interaction
- Route to interactions based on rules
If you route based on rules, you have three options:
- Route based on this interaction's answer
- Route based on a previous answer
- Route based on a contact field (for example, their company or team size)
How can routing be used?
Qualify a website visitor during the conversation
To keep your team working efficiently, you may not want to meet with every website visitor, but may place high value on scheduling a meeting with qualified visitors. You can ask targeted questions in your bot's conversation, routing them either to interactions that do not offer scheduling if you determine this is suitable, or to a scheduling or live chat interaction if they do qualify to meet with your team, based on your criteria.
Set the path for the conversation
You can provide the most optimal conversation for a specific website visitor by routing them to the right interactions. This can be based on the options the website visitor selected in a previous or current interaction, or based on information you may already have about them.
Your routing rules allow you to specify what happens next in your conversation. Which interaction do your visitors see after this one? This may depend on their answer to this interaction or a previous one, or based on who they are (a saved contact field).
The interaction you route to next can be one you've already created or you can create it on the spot as you route to it.
You have multiple routing options:
- Always route to a specific interaction
- Route to interactions based on rules
- Evaluate the response of the current interaction
- Evaluate the response to previous interactions
- Evaluate the contact fields
You can access your routing by selecting a specific interaction and clicking on the routing tab.
You'll determine what comes next for your visitor by selecting from the options for After this interaction.
Always route to specific interaction
If you always want them to see a specific interaction next, no matter the audience's answer, choose Always route to specific interaction.
Route to interactions based on rules
If you'd rather send them down one interaction path if they answer a question a certain way, or another path if they answer differently, select Route to interactions based on rules.
If your next interaction should be based on how they answer the current interaction, select This answer. Choose which answer is relevant and select the interaction they should see next based on this (see Figure 3).
If you like, you can route to a different interaction for every possible answer provided.
If your next interaction should be based on how they answered a previous question, select Previous answer.
If this visitor already had a conversation with your bot on a previous visit, you may have saved contact fields from it. You can route to the next interaction based on that saved contact field.
Examples of routing scenarios
Offer to speak with them in live chat
If you want to get in touch with high-quality leads as soon as possible, live chat can provide the experience your visitors desire while reducing your time to engagement. Once you qualify visitors through the bot conversation, you can route them to a live chat action, where they will be asked if they'd like to chat live with a team member. This way, you can answer queries immediately from people seriously interested in your product.
Based on a visitor's known company size, you can qualify visitors for scheduling.
If you want to schedule an appointment (sales discussion, demo, consultation, etc.) only with qualified visitors, you can ask targeted questions and route them to an interaction where they are offered to schedule with you.
If they don't meet your organization's qualifications for a scheduled appointment, you can instead route them to an alternative option (recorded demo, help center, etc.).
Schedule with the right team
Perhaps your team distributes prospects through regional teams. In this case, you can detect their location and route them directly to schedule with the relevant regional team. This can be based on their country, state, national region, international region, or any other criteria you define.
Send your team an internal email alert
You can add internal email notifications at any point in the conversation so the right people stay updated on your new lead and their engagement with you. The email alert action is 100% internal to your team. Your visitors will not see this interaction on their end and they will not receive any notifications from it.
Route to the email alert action at the right time in the conversation. This may be a critical qualification interaction, such as team size or a specific product they're interested in learning more about.
Route to different URLs
Depending on an answer, you may wish to provide your visitor with a URL to one site or another. For instance, if you'd like to promote an article published about your business, you can add a URL message linking to it.